Coach House Studios ‘Alchemy’

The Project

Project Name: Alchemy
Client: Coach House Studios
Client’s market sector: TV drama and feature film post-production
Time frame: 3 weeks

Project aim: Raise awareness of a new post-production equipment hire service called Alchemy

The Process

After initial discussion with the client it was decided to emphasise two key areas – the benefits of the technology application and the changing face of drama production. The latter for the more technically minded and the former to appeal to those most keenly interested in the craft. With that in mind, three pieces of content were planned and produced based around a TV drama that the company was working on.

One: a bespoke news article for targeted publication featuring exclusive quotes from show’s executive producer. Two: a first person opinion piece about the changing nature of drama editing that included reference in passing to Alcehmy. This was ghost written and offered to publications on an exclusive basis. Three: a general press release submitted to the massed ranks of the trade press.

The Timeframe

Week 1 – discussion and strategy, approached publications.

Week 2 – interviews, written work and photography, secured publication agreements, got appropriate approval.

Week 3 – filed copy and followed up with phone calls. Emailed general release to press list and uploaded to free content sites.