Beyond The Sea Soundtrack

The Project

Project Name: Beyond the Sea Soundtrack
Client: Hackenbacker
Client’s market sector: TV and Film post-production
Project time frame: 2 months

Project Aim: To raise the profile of Hackenbacker as a leading film post facility.

The Process

Soho-based facility Hackenbacker had a great reputation as a TV post facility but wanted to draw attention to the fact it was also regularly did great work on feature films.

With this in mind I advised that we should attempt to generate editorial coverage around a movie project Hackebacker had competed called ‘Beyond the Sea’ starring Kevin Spacey. As the film is based on the singer Bobby Darin the audio track was extremely important to the experience of watching the movie, which we used as the hook for the story. I also chose that project because Mr Spacey was willing to be interviewed and talk about his approach to recording the audio.

To generate maximum coverage for the story I firstly approached one particular publication and offered them an exclusive interview with Kevin Spacey. A photo shoot and interview was arranged and the story ended up as a front cover. Agreement was then secured for smaller stories to run in other targeted titles. These second tier stories also used images from the photo shoot which took place at Hackenbacker and featured both Mr Spacey and the project’s engineers.

The Timeline

Month 1 – met and discussed process, pitched and secured main article. Arranged interview and photo shoot, baby-sat interview. Supplied additional material to the publication ensuring Hackenbacker was profiled correctly within the finished article.

Month 2 – Wrote and distributed to all other relevant media a general news story. Provided exclusive quotes to various publications giving them something unique. Ensured main article was published as arranged.